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DIGITAL MARKETING TRAINING

Inquiry for Digital Marketing Training

SLA Consultants India, has been steadily rising as a corporate training & development leader to take care of all client’s & learners needs in a comprehensive framework. We have maintained consistency and stability in providing quality training & interviews since inception and this is all what makes us stand a name in the industry. Utmost professionalism in covering up for client’s training & development requirement with improbable methodologies in analyzing quality of training & development and timely assessment are some of our tools that we adopt in encouraging our proficiency in delivering quality services.

Programme Highlights

Certification

Industry acceptable certification for all training which help fresher/Experienced to up-skill at corporate.

Experienced Faculty

Only Working Professions/Sr. Consultant/CA/CS/Best Freelancer with 10-15+ years deliver training.</p> <p>

Placement Assistance

After completion of 70% training our dedicated placement team arrange interview till placement.

Lab Facility

Practical Training help to gain exposure like corporate level with technical test series.

Workshop Sessions

Real time projects & best case study makes SLA workshop very unique and lively for learners.

Admin Support

For Learner's, Our admin team fresh batch schedule/re-scheduling classes/arrange doubt classes.

Digital Marketing is a very important form of online marketing of products and services using different digital medium connected to the Internet. These digital medium include social media, radio, television, websites, mobile devices along with other non-digital sources as well, which include billboards and transit signs.It is currently the widest form of advertising as it allows the business to reach much wider audience at a very reasonable price.

Candidates who wish to pursue a career in the internet marketing, must attend popular and quality Digital marketing training courses from a reputed training institutes such as SLA Consultants India. The specifically designed advanced course provides the students with valuable insights and knowledge on performing online marketing, boosting the website traffic, generating potential leads and increasing sales revenue with better brand attentiveness.

SLA’s Digital marketing course contains highly experienced and admired instructors who have been giving valuable lessons to students for over 10 years. They are government certified and possess immense knowledge and expertise in their area. This training course will help you gain detailed comprehensions on industry based topics, and allow you to master them with efficiency. The student will be able to polish his or her skills required to become a digital marketing expert through instructor led and online classes.

Pursuing this course will enable you to perform all the digital marketing techniques with fluency. Today, digital marketing has a great scope and candidates with skills in the field can easily earn a great deal. The advanced digital marketing course will strengthen you to finish your duties with utmost efficiency. Upon the completion of the course, the student will get 100% job placement in a reputed industry. They will be able to tackle any issues that may arrive during their work, and help the management to take necessary actions to increase their visibility over the Internet.

They will learn about various digital marketing elements in depth which include Search Engine Optimization, email marketing, Google tools, affiliate marketing, internet marketing , mobile advertising, integrated digital marketing strategy, blogging, and many more. All these things will assist you to determine how to boost the traffic on the company website, attract more and more customers through different channels and increase its worth, making you a valuable and irreplaceable asset for your company.

Also get project based training and assignments at the end of the industry relevant course to give yourself a chance to overcome your mistakes. The lives projects are covered and done under the guidance of certified trainers from SLA Consultants India. You will also get access to the online forum and online tutorials where you can ask any doubts and learn from trained individuals anytime of the day. The duration of the course is 3 months and you can choose your own class timings according to your preference.

Course Duration: 120 - 140 HRS 4 Trainer for 27 Modules

Digital Marketing Training Delivery Method
  • Web / Desktop Base.
  • Instructor-Led Classroom Sessions.
  • Presentations/Demonstration/Practicals of concepts.
  • Handouts/Assignments/Real-time Exposure to work on Clients.

programme modules

Advanced Digital Marketing Training Course

  • What is Digital Marketing?
  • Digital Marketing Process
  • Benefits of Digital Marketing over traditional Marketing
  • Performance Evaluation
  • Digital Marketing Tools and Techniques
  • Latest trends in Digital Marketing
  • Get started with Website Development
  • Domain and Hosting
  • Link Buildup and Domain servers
  • Installing and Configuring WordPress
  • WordPress Dashboard
  • Building dummy websites for practice
  • Creating first post
  • Plugins and customization
  • What is SEO
  • Difference Between On-Page SEO and Off-Page SEO
  • Keyword Research
  • URL Structuring and Meta tags
  • Content Management
  • Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  • Google and Alexa Ranking
  • Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  • Image Optimization
  • Heading Tags
  • RSS Feeds
  • Technical optimization
  • Localization / Co-citation
  • Link Building Strategy
  • SEM Overview
  • Learn about Google Search
  • Personalized Marketing at Internet scale
  • Google Adwords, Yahoo Search marketing and Microsoft AdCenter
  • Pay Per Click (PPC) and its features
  • Conversion rate and quality score
  • PPC Campaigns
  • Setting up campaign goals
  • Formulating effective management
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Managements
  • Landing Page Creation
  • Bid Management Plan
  • Understanding Visitor’s Mind
  • Performance Tracking
  • Report and Analysis
  • Testing
  • Social Media Marketing Overview
  • Importance of Social Media Marketing
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Online Advertising
  • Mobile Marketing
  • Measurement of ROI
  • Understanding Qualitative Feedback
  • ROI measurement Framework
  • Tools to measure ROI
  • What is Email Marketing?
  • Why it is necessary?
  • Creating Email Content
  • Emails and Newsletters
  • Email Deliverability
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • Email Design and Template
  • Lead Generation Through Emails
  • Life Cycle Emails
  • Digital Marketing Strategy Toolkit
  • Email Campaign Management
  • A/B Testing
  • Email Exchange Program
  • Attracting Potential Customers
  • Increasing Conversion Rate
  • Engagement Magnets
  • Audience Aggregation
  • Landing Pages
  • Engaging Visitors On Website
  • Understanding Lead generation
  • Lead Generation using Emails
  • Getting started with Conversion Rate Optimization
  • Testing
  • Learn about Mobile Devices
  • Mobile Marketing and Social Media Marketing
  • Basics of Mobile Marketing
  • Industry based terminology
  • Creating Responsive and Mobile friendly websites
  • Using Tools to build mobile apps
  • Targeting Ads on Apps and search engine through location
  • Content Management on Mobile
  • SMS Marketing
  • Building apps on multiple platforms like Android, iOS, Blackberry, etc.
  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking
  • Overview and comparison of Bing and Yahoo PPC
  • Introduction to Web Analytics
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis
  • Understanding E-commerce Marketing
  • E-Commerce Marketing
  • The Indian E-commerce System
  • Building E-Commerce Website
  • Using Woocommerce
  • Integrate Payment Gateway
  • Integrate Logistic Services
  • Setting up SaaS Store
  • Shopping ads
  • Store registration
  • Uploading products
  • How can write Meta tag
  • How Write Description
  • Products Description
  • Keywords Set up for Products
  • Price Optimization
  • Reviews
  • Filter of unnecessary Keywords
  • Images Optimization
  • Social Prove
  • Amazon PPC
  • Add Search Term
  • Products Listing Tools for Amazon
  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?
  • What is Online Reputation Management?
  • Why is it extremely necessary for the business?
  • Learning ORM scenario
  • Tackling negativity over the Internet
  • 10 ORM Commandments
  • Using tools to monitor online reputation
  • Ways to build a positive image of the brand
  • Introduction to Google Adsense
  • Learn to get approved by Google Adsense
  • How to earn money from Adsense?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Get more and more visitors on your blog.
  • Affiliate marketing Overview
  • The 3 A’s of Affiliate marketing
  • Learn how to get thousands of dollars using Affiliate marketing
  • Affiliate marketing history
  • Affiliate marketing in India
  • How to become an entrepreneur?
  • Creating an Affiliate marketing account
  • Get approved as an affiliate
  • Top affiliate companies to work with
  • Live examples and potential earnings
  • Getting started with Digital marketing
  • Setting up a goal
  • Building marketing funnel
  • Getting customer details
  • Learning about customer’s awareness, interest, action and desire
  • Call-To-Action (CTA)
  • Creating a lead magnet to attract customers
  • Driving traffic to the website
  • Building quality content
  • Website optimization
  • Social media and keyword analysis
  • Reporting and analysis
  • Please find the course and fee details. Classes & Course can be designed/customize as per request
    Fee According to Module:-
        Course Module    Course Duration    Current Fee    Fee From 1St April 2017
        Module 1 to 17      120 – 140 (Hours)     29,500/-        32,999/-
                             Note:           Service Tax Applicable on all Course Module

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