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DIGITAL MARKETING TRAINING

Inquiry for Digital Marketing Training

SLA Consultants India, has been steadily rising as a corporate training & development leader to take care of all client’s & learners needs in a comprehensive framework. We have maintained consistency and stability in providing quality training & interviews since inception and this is all what makes us stand a name in the industry. Utmost professionalism in covering up for client’s training & development requirement with improbable methodologies in analyzing quality of training & development and timely assessment are some of our tools that we adopt in encouraging our proficiency in delivering quality services.

Programme Highlights

Certification

Industry acceptable certification for all training which help fresher/Experienced to up-skill at corporate.

Experienced Faculty

Only Working Professions/Sr. Consultant/CA/CS/Best Freelancer with 10-15+ years deliver training.</p> <p>

Placement Assistance

After completion of 70% training our dedicated placement team arrange interview till placement.

Lab Facility

Practical Training help to gain exposure like corporate level with technical test series.

Workshop Sessions

Real time projects & best case study makes SLA workshop very unique and lively for learners.

Admin Support

For Learner's, Our admin team fresh batch schedule/re-scheduling classes/arrange doubt classes.

Viewing up growing demand for Digital Marketing in every business marking strategy. SLA Consultants India introduce Digital Marketing Training program to its current portfolio of Account/ Finance/Taxation & Banking training. Our Aim is to upgrade Marketing Individual, Entrepreneurs, Graduates and Post Graduates with recent development in Digital marketing & using Digital marketing to derive sales.

Our team of Young experience professionals will share their experience & will guide you to get best out of Digital marketing platform to increase business & achieve your Marketing & sales targets.

Course Duration: 120 - 140 HRS 4 Trainer for 27 Modules

Digital Marketing Training Delivery Method
  • Web / Desktop Base.
  • Instructor-Led Classroom Sessions.
  • Presentations/Demonstration/Practicals of concepts.
  • Handouts/Assignments/Real-time Exposure to work on Clients.

Why learn Digital Marketing

PROGRAMME DETAILS

programme modules

Module - 1 Website Creation
  • How To Book A Domain,
  • Deciding On Hosting,
  • How To Install A CMS ( Word press)
  • How To Decide Ona Perfect Theme For Your Website.
  • How To Upload The Word Press Theme.
  • Ways To Import Demo Content For Your Word pressWebsite.
Module - 2 PPC Advertising And Google Adwords
  • Introduction to AdWords
  • Account management
  • Campaign and ad group management
  • Keyword targeting
  • Language & location targeting
  • Ad formats
  • Budgets and bidding
  • Measurement and optimization
  • Managing multiple accounts
  • Ad & Site Quality
  • Brief On Search Ads,
  • Display Ads,
  • Rich Media Ads,
  • Shopping Ads
  • And Mobile Ads
Module - 3 Google Analytics
  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic metrics
  • The main sections of Google Analytics reports
  • Traffic Sources
  • Direct, referring, and search traffic
  • Campaigns
  • Visitors Analysis
  • Content Performance Analysis
  • Social media analytics
Module - 4 E-Mail Marketing
  • Introduction To Email Marketing
  • Difference between Spam and Subscription Based Email Marketing.
  • Setting-up an Email Marketing
  • Machine
  • ISPs
  • Hosting Facility
  • MTA
  • IP/DNS
  • Shared vs. Dedicated Ips
  • MX Record
  • Whitelisting
  • Response Handlers
  • Bounces
Module - 5 Online Display Ad/Search Ad
  • Defining Display Advertising
  • Targeting Methods
  • Display Ad Optimization
Module - 6  E-Commerce Marketing
  • What Is Ecommerce
  • Ways To Promote An Ecommerce Portal.
Module - 7 Adsense And Blogging
  • What Is Adsense.
  • Brief On Policies OfAdsense.
  • Requirements For Getting Adsense Approved As A Publisher.
  • What Are Different Types Of Blogs
  • How To Earn Money As A Blogger From Adsense
Module - 8 Affiliate Marketing
  • Introduction To Affiliate Marketing.
  • Popular Affiliate Networks
  • Different Ways To Do Affiliate Marketing
  • How To Get Approved As An Affiliate.
Module - 9 Video Advertising With Google
  • Why Video Advertising Is Gaining Attraction.
  • Ways To Promote A Business With The Help Of Videos.
  • Kind Of Videos To Be Created For Promotion Of Business On The Internet.
Module – 10 Seo (Search Engine Optimization)
  • Search Engine Ecosystem
  • What Is Search
  • What Are Search Engines
  • Evolution Of Search Engines
  • What Are Serps
  • Categorization Of Serps
Module – 11 Seo Audit
  • Important Seo Commands To Carry Out Seo Audit
  • Robots.Txt
  • Domain Tools
  • Sitemap.Xml
  • Canonicalization
Module – 12 On Page Optimization
  • Keyword Research
  • Tags – Title Tag, Meta Tag, Alt Tag
  • Header Tags ( H1 To H6 )
  • Broken Links
  • Anchor Text
  • Internal Linking
  • Keyword Density, Proximity, Prominence.
  • Content Creation For Seo
Module – 13 Google Webmaster and SEO Tools
  • WEb CEO
  • SEO Profiler
  • Checking Dupicate Content
  • Filing a DMCA complaint
  • Screaming Frog
  • Checking Mirror Websites
Module – 14 Off Page Optimization
  • Links from Social Bokmarking
  • Guest Blogging
  • Article Optimization
  • Back link creation from Blogs and social media websites.
  • Video Submission
  • Image Submission
Module – 15 Online Reputation Management
  • What is ORM ?
  • Listening Tools
  • Tactics to fight against negative reviews.
  • Precautions to take before hand for handling negative reviews .
Module – 16 Google Algorithm Update
  • Google Top of the page
  • Google Pirate
  • Google Penguin
  • Google Panda
Module – 17 SMO (Social Media Optimization)
  • Introduction
  • What is Social Media
  • How Social Media Marketing is different from other forms of digital marketing
Module – 18 Facebook Non Paid Marketing
  • Facebook fan page vs group cs personal profile
  • Facebook Edge algoritham
  • Effective ways to set up facebook business page
  • Optimization of Facebook Page
  • Creation of Facebook vanity URL
Module – 19 Facebook Paid Advertising
  • Types of Facebook Ads
  • Creation of facebook ads with different objectives.
  • Conversion tracking set up with facebook pixel.
  • Ad Copy Creation and targetting
  • Different types of bidding options.
Module – 20 Twitter Marketing
  • Proven techniques to set up twitter account for a brand.
  • Different tools for twitter marketing.
  • Usage of Retweets, Hashtags and Direct Messages.
  • Effective Content making strategy for twitter to accumulate targeted followers.
  • Advertising on Twitter.
Module – 21 Linkedin  Marketing
  • Understanding Linkedin .
  • Difference between company profile and individual profile.
  • Marketing through Linkedin groups.
  • Paid Advertising on Linkedin
  • Ad Copy creation, Bidding Options and Targeting with Paid Linkedin Ads.
  • Apps to configure with Linkedin Profile.
Module – 22 Google+  Marketing
  • Uderstanding Google Plus and Google Business
  • How to register Local business on Google Maps listing.
  • Different Kind of content to be created and shared on google plus.
  • Techniques to optimize Google Plus page for a brand.
  • Creation of Custom URL of Google Plus Page.
Module – 23 Youtube/Video Marketing
  • Understanding Video Advertsing.
  • Creating Video Campaigns.
  • Creation Video Ad groups, AdCopies and Bid strategy.
  • Creating Youtube Channel.
  • Types of Videos to create, upload and promote on youtube channels.
  • Creation of custom URL on Youtube.
Module – 24 Why Mobile Marketing is Critical for Success
  • Power of Mobile
  • The Mobile Toolkit and current unplanned usage of Mobile.
  • Consumers Mobile Lifestyle.
  • Ecosystem Overview: Mobile Web
  • Ecosystem Overview: Mobile Apps
  • Understanding Micro-Moments & Mobile-led Customer Journeys
  • Mobile Payments Mobile CRM
Module – 25 Usability & Building Your Mobile Presence
  • What is the User Interface?
  • What is the User Experience?
  • Why is it critical to create an ideal User?
  • Mobile Website UI: Best Practices
  • Understanding and applying Responsive Design to your content Choosing between Mobile Specific UI versus Responsive Design.
  • Mobile Search Optimization Native versus Hybrid versus Mobile Web
  • Mobile Apps: UI / UX Frameworks
  • Integrating your Mobile Strategy into your marketing strategy (online / offline)
Module – 26 Leveraging key Mobile Ad Formats
  • Introduction to Mobile Ads on Google Adwords
  • Types of Mobile Ads:
  • Location Ads
  • Mobile Ad units – Banner / Interstitial
  • Rich Media Ads o Native Ads
  • Search Ads
  • Video Ads
  • Ad Extensions for Mobile Apps
  • Linking Google Play &Adwords
  • Interstitial Mobile App Campaign
  • Language targeting in Mobile App Installs Campaign
Module – 27 Mobile Advertisements (Part 1)
  • Driving Mobile App downloads
  • Mobile Engagement Campaigns
  • Google Display Network for Mobile Apps
  • Managing Placement Ads for Mobile Campaign
  • Bidding Strategy for Mobile App installs
  • Set-up Google Analytics for Mobile App
  • Setting conversion tracking
  • Tracking Mobile App conversions
Mobile Advertisements (Part II & III)
  • Remarketing for App Engagement
  • Landing page for Mobile App Install Campaign
  • Optimizing Mobile App Campaigns
  • Advanced options for campaign on mobile
  • Landing Pages for Mobile App Targeted Ads
  • Best practice checklist for mobile success
  • Mobile Media Mix
  • Understanding multiple mobile ad platforms
  • Introduction to platforms like Admob, inmobietc
Please find the course and fee details. Classes & Course can be designed/customize as per request
Fee According to Module:-
Course Module Course Duration Current fee Fee From 1st March 2017
Digital Marketing 120 – 140 (Hours) 29,500/- 35,999/-
SEO /SMO & Google Analytics 45 – 50 (Hours) 11,999/- 14,999/-
PPC/Google Ad-word 45 – 50 (Hours) 11,999/- 14,999/-
Note: Service Tax Applicable on all Course Module

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