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ADVANCED DIGITAL MARKETING TRAINING @ Delhi / Gurgaon

  • What is Digital Marketing?
  • Digital Marketing Process
  • Benefits of Digital Marketing over traditional Marketing
  • Performance Evaluation
  • Digital Marketing Tools and Techniques
  • Latest trends in Digital Marketing
  • Get started with Website Development
  • Domain and Hosting
  • Link Buildup and Domain servers
  • Installing and Configuring WordPress
  • WordPress Dashboard
  • Building dummy websites for practice
  • Creating first post
  • Plugins and customization
  • What is SEO
  • Difference Between On-Page SEO and Off-Page SEO
  • Keyword Research
  • URL Structuring and Meta tags
  • Content Management
  • Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  • Google and Alexa Ranking
  • Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  • Image Optimization
  • Heading Tags
  • RSS Feeds
  • Technical optimization
  • Localization / Co-citation
  • Link Building Strategy
  • SEM Overview
  • Learn about Google Search
  • Personalized Marketing at Internet scale
  • Google Adwords, Yahoo Search marketing and Microsoft AdCenter
  • Pay Per Click (PPC) and its features
  • Conversion rate and quality score
  • PPC Campaigns
  • Setting up campaign goals
  • Formulating effective management
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Managements
  • Landing Page Creation
  • Bid Management Plan
  • Understanding Visitor’s Mind
  • Performance Tracking
  • Report and Analysis
  • Testing
  • Social Media Marketing Overview
  • Importance of Social Media Marketing
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Online Advertising
  • Mobile Marketing
  • Measurement of ROI
  • Understanding Qualitative Feedback
  • ROI measurement Framework
  • Tools to measure ROI
  • What is Email Marketing?
  • Why it is necessary?
  • Creating Email Content
  • Emails and Newsletters
  • Email Deliverability
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • Email Design and Template
  • Lead Generation Through Emails
  • Life Cycle Emails
  • Digital Marketing Strategy Toolkit
  • Email Campaign Management
  • A/B Testing
  • Email Exchange Program
  • Attracting Potential Customers
  • Increasing Conversion Rate
  • Engagement Magnets
  • Audience Aggregation
  • Landing Pages
  • Engaging Visitors On Website
  • Understanding Lead generation
  • Lead Generation using Emails
  • Getting started with Conversion Rate Optimization
  • Testing
  • Learn about Mobile Devices
  • Mobile Marketing and Social Media Marketing
  • Basics of Mobile Marketing
  • Industry based terminology
  • Creating Responsive and Mobile friendly websites
  • Using Tools to build mobile apps
  • Targeting Ads on Apps and search engine through location
  • Content Management on Mobile
  • SMS Marketing
  • Building apps on multiple platforms like Android, iOS, Blackberry, etc.
  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking
  • Overview and comparison of Bing and Yahoo PPC
  • Introduction to Web Analytics
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis
    • What is tag manager?
    • Why and When Used tag manager
    • What is tag?
    • How create and Tag implementation strategy
    • What is Trigger
    • How to create tag manager
      • Setting up Google Tag Manager
      • Install the Google Analytics tag
      • Set up a GA Property variable
      • Set up cross-domain tracking
    • Understand the Data Layer
    • Additional tags for marketing and remarketing
      • Set up Ad-Words conversion tracking
      • Set up Dynamic Remarketing
    • Using Click and Form Triggers Reporting
      • PDF downloads
      • Outbound links
      • Email or telephone links
      • Contact form submissions
      • Inbound lead submissions
    • Understanding E-commerce Marketing
    • E-Commerce Marketing
    • The Indian E-commerce System
    • Building E-Commerce Website
    • Using Woocommerce
    • Integrate Payment Gateway
    • Integrate Logistic Services
    • Setting up SaaS Store
    • Shopping ads
    • Store registration
    • Uploading products
  • How can write Meta tag
  • How Write Description
  • Products Description
  • Keywords Set up for Products
  • Price Optimization
  • Reviews
  • Filter of unnecessary Keywords
  • Images Optimization
  • Social Prove
  • Amazon PPC
  • Add Search Term
  • Products Listing Tools for Amazon
  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?
  • What is Online Reputation Management?
  • Why is it extremely necessary for the business?
  • Learning ORM scenario
  • Tackling negativity over the Internet
  • 10 ORM Commandments
  • Using tools to monitor online reputation
  • Ways to build a positive image of the brand
  • Introduction to Google Adsense
  • Learn to get approved by Google Adsense
  • How to earn money from Adsense?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Get more and more visitors on your blog.
    • Affiliate marketing Overview
    • The 3 A’s of Affiliate marketing
    • Learn how to get thousands of dollars using Affiliate marketing
    • Affiliate marketing history
    • Affiliate marketing in India
    • How to become an entrepreneur?
    • Creating an Affiliate marketing account
    • Get approved as an affiliate
    • Top affiliate companies to work with
    • Live examples and potential earnings
    • What is Programmatic Ad Buying
    • Targeting Strategies in Programmatic
    • Ad Server and Tracking Users
    • Programmatic Direct vs RTB
    • What is RTB
    • How used demand side platforms (DSP) and supply side platform (SSP) and Where?
    • Programmatic Ad Buying Approach-Publishers
    • Programmatic Ad Buying Approach - Advertisers
    • Data Management Platform (DMP)
    • Programmatic Buying vs Traditional Paid Marketing Approaches
    • Targeting Using First-Party Data
    • Targeting Using Third-Party Data
    • Customer-Based Targeting
    • Impression-Based Targeting
    • Audience-Based Targeting
    • Behavioral Targeting
    • Reporting and Performance analysis
    • What is Online Display Advertising?
    • Types of Online Display Advertising
    • Display Advertising
      • What are Banner ads
      • What is Rich Media ADs
      • What is Pop ups and Pop under ads
    • What is Contextual Advertising?
    • Types of Contextual ads
      • In Text ads
      • In Image ads
      • In video ads
      • In page ads
    • What are Payment Method?
    • Companies that provide online Display advertising solutions
    • Tracking & Measuring ROI of online Advertising Ads ( Performance )
    • How Assignment on allocating funds to various Ads Platform
    • Different advertising platforms
    • Creating Banner Ads Using Tools
    • What is Landing Page
    • Why is lead generation important?
    • What is thank-you page and why it's Need
    • What is Difference between Landing Page and Website Pages?
    • How to create a landing page and Solutions
      • What areas care about created landing page
      • Where is placed of Form/Products
      • How and Where write a Call-to-Action
      • Where is Placed of information
    • Lead generation landing Page
    • Landing Page for B2B and B2C
    • How many types of landing pages testing
    • What is A/B testing?
    • How to do A/B Testing?
    • How selection of landing pages after A/B testing
    • How Check Lead Basis Landing pages Performance
    • Build up lead nurturing strategy
    • Opt-In Landing Page
    • Which area avoid
    • What is Lead / Sale Funnel
    • Steps by Step lead nurturing
    • How Optimization Landing page
    • What is a conversion?
    • What is conversion rate optimization?
    • How to Generate more leads or e-commerce sales
    • How conversion rate increases of between 10% to 15%!
    • Conversion rate optimization strategy / Planning
      • UI/UX Designing the perfect landing page
      • Understanding customers journey across your website
      • Eliminating pain points and increasing engagement
      • Enhancing sales without increasing costs
    • Get insights from the pros that will help you grow your business
    • Conversion Design Structure
    • Understand of Cost vs. Return
    • Analysis & Measurement
    • Paid / PPC Conversion Strategies
    • Conversion Math Analytics
    • How analysis Previous Conversion
    • Buy
    • Download
    • Opt-in
    • Register
    • Refer a friend
    • Make a phone call
    • CRO Report and Comparing Report Build up
  • Getting started with Digital marketing
  • Setting up a goal
  • Building marketing funnel
  • Getting customer details
  • Learning about customer’s awareness, interest, action and desire
  • Call-To-Action (CTA)
  • Creating a lead magnet to attract customers
  • Driving traffic to the website
  • Building quality content
  • Website optimization
  • Social media and keyword analysis
  • Reporting and analysis
  • Inquiry for Digital Marketing Training

    Please Find Advanced Digital Marketing Course Duration:-

    Course Module

    Course Duration

    Module 1 to 22

    120 – 140 (Hours)

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    Testimonials

    FAQ

    What is Digital Marketing Course ?

    Digital marketing is the promotion and advertising of businesses and their products throughout digital media channels. At the moment, digital media including websites, social media, mobile, radio, television, and even forms of conventional non-digital media such as billboards and transit signs. Basically, any marketing medium that is delivered automatically thinks about the digital marketing.

    How can SEO Training Course Help My Business ?

    SEO or Search engine optimization implies to the process of boosting the position that your website normally comes out at in the "organic" search results. If your business website appears on, the higher up in the results will find more traffic to their webpages, and so potentially more trade. The best position on search engines is important to find more business opportunities and increase the target audience.

    What Organic and Non-Orgainc Marketing?

    Organic SEO normally takes more time to perform, but can give up long term results. It works by putting stress on content creation, meta-tag optimization, link building and keyword enhancement.

    Pros: Affordable, Long-term results, Increase search traffic

    Cons: Takes longer to see effect, Can be complicated, Unpredictable results

    Non-organic SEO may give way faster results and increase your original ranking and assignment, but the effects are normally quite costly in the long run as compared to organic SEO. It works by focusing on search engine marketing which engages pay-per-click, paid advertising, advertising and paid affiliate marketing.

    Pros: Fast, perfect for customer targeting, increase the brand awareness

    Cons: Costly, need steady fine-tuning, Ranking can fail if you stop

    Why many More businesses looking a Digital Marketing Persona?

    Buyer personas (many times recognized as marketing personas) are imaginary, generalized signs of your perfect customers. Personas assist us all -- in sales, product, marketing, and services -- internalize the perfect customer, we're trying to attract, and tell to our customers as factual humans. Having a deep considerate of your shopper persona(s) is serious to driving content formation, product development, follow up sales, and actually anything that relates to customer attainment and maintenance.

    Difference between SEO on page and SEO Off page optimization ?

    On page SEO is referred to a website or blog in order to boost the traffic. It is the initial thing that every webmaster should appear into. On page optimization requires requires regular revision of the site in order to develop and preserve the ranking.

    Different from on page optimization, off page variable on different web page to boost your site or blog. Off-page optimization manages with link building issues. It’s an ongoing procedure and requires regular new links that are given prime concern by search engines.

    What is a Search Engine?

    On the Web, a search engine is a synchronized set of plans that includes:

    • A spider that is also known as a "crawler" or a "bot" that works on each page or representative pages on every internet site that wishes to be searchable and interprets it, with the help of hypertext links on every page to find out and read a site's similar pages
    • A plan that creates an enormous index many times known as a "catalog" from the webpages that have been interpreted
    • A program that gets from the search request, evaluate it to the entries in the directory, and returns outcomes results to you

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