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Advanced Digital Marketing Course curriculum is designed under the guidance of 4-5 experts from E-commerce Company. In Delhi, Gurgaon and Noida, we conduct the practical & workshop live classes for SEO, SMO, SEM, email & mobile marketing, video marketing, online reporting, affiliate marketing, etc. After completion of training, we provide job assistance in Delhi, Noida, Gurgaon NCR. With Digital Marketing Training learners can do Google Adword Certification, Analytics Certification or become a Certified Professional Webmaster (CPW). Learners can join weekdays/weekends batch at Delhi, Laxmi Nagar.

Program Highlights For Digital Marketing Course

Digital Marketing Certification

Industry acceptable digital marketing certification for all training which help fresher/Experienced to up-skill at corporate.

Expert Trainer

Sr. Digital Marketing Consultants with 15+ yrs of exp. in Industry provide training on real-time environment

Job Assistance for Digital Marketing

After completion of 70% training our dedicated placement team arrange interview till placement.

Lab for Digital Marketing

Practical Training help to gain exposure like corporate level with technical test series.

Workshop Sessions

Real time projects & best case study makes SLA workshop very unique and lively for learners.

Admin Support

For Learner's, Our admin team fresh batch schedule/re-scheduling classes/arrange doubt classes.

Digital Marketing is a very important form of online marketing of products and services using different digital medium connected to the Internet. These digital medium include social media, radio, television, websites, mobile devices along with other non-digital sources as well, which include billboards and transit signs.It is currently the widest form of advertising as it allows the business to reach a much wider audience at a very reasonable price.

Candidates who wish to pursue a career in the internet marketing must attend popular and quality Digital marketing training courses from reputed training institutes such as SLA Consultants India. The specifically designed advanced course provides the students with valuable insights and knowledge on performing online marketing, boosting the website traffic, generating potential leads and increasing sales revenue with better brand attentiveness.

SLA’s Digital marketing course contains highly experienced and admired instructors who have been giving valuable lessons to students for over 10 years. They are government certified and possess immense knowledge and expertise in their area. This training course will help you gain detailed comprehensions on industry-based topics, and allow you to master them with efficiency. The student will be able to polish his or her skills required to become a digital marketing expert through instructor-led and online classes.

Pursuing this course will enable you to perform all the digital marketing techniques with fluency. Today, digital marketing has a great scope and candidates with skills in the field can easily earn a great deal. The advanced digital marketing course will strengthen you to finish your duties with utmost efficiency. Upon the completion of the course, the student will get 100% job placement in a reputed industry. They will be able to tackle any issues that may arrive during their work and help the management to take necessary actions to increase their visibility over the Internet.

They will learn about various digital marketing elements in depth which include Search Engine Optimization, email marketing, Google tools, affiliate marketing, internet marketing, mobile advertising, integrated digital marketing strategy, blogging, and much more. All these things will assist you to determine how to boost the traffic on the company website, attract more and more customers through different channels and increase its worth, making you a valuable and irreplaceable asset for your company.

Also get project-based training and assignments at the end of the industry relevant course to give yourself a chance to overcome your mistakes. The lives projects are covered and done under the guidance of certified trainers from SLA Consultants India. You will also get access to the online forum and online tutorials where you can ask any doubts and learn from trained individuals anytime of the day. The duration of the course is 3 months and you can choose your own class timings according to your preference.

Course Duration: 120 - 140 HRS with Highly Skilled Corporate Trainers
(Advanced Digital Marketing Training) for 22 Modules - Weekdays / Weekend

SLA Consultants India - Advanced Digital Marketing Certification Training Delivery Method:

Web / Desktop Base.
Instructor-Led Classroom Sessions.
Presentations/Demonstration/Practicals of concepts.
Handouts/Assignments/Real-time Exposure to work on Clients.

NOTE: Classes Are Also Available On Module Basis

Digital Marketing Training Modules

Advanced Digital Marketing Training Course

  • What is Digital Marketing?
  • Digital Marketing Process
  • Benefits of Digital Marketing over traditional Marketing
  • Performance Evaluation
  • Digital Marketing Tools and Techniques
  • Latest trends in Digital Marketing
    • Get started with Website Development
    • Domain and Hosting
    • Link Buildup and Domain servers
    • Installing and Configuring WordPress
    • WordPress Dashboard
    • Building dummy websites for practice
    • Creating first post
    • Plugins and customization
  • What is SEO
  • Difference Between On-Page SEO and Off-Page SEO
  • Keyword Research
  • URL Structuring and Meta tags
  • Content Management
  • Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  • Google and Alexa Ranking
  • Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  • Image Optimization
  • Heading Tags
  • RSS Feeds
  • Technical optimization
  • Localization / Co-citation
  • Link Building Strategy
  • SEM Overview
  • Learn about Google Search
  • Personalized Marketing at Internet scale
  • Google Adwords, Yahoo Search marketing and Microsoft AdCenter
  • Pay Per Click (PPC) and its features
  • Conversion rate and quality score
  • PPC Campaigns
  • Setting up campaign goals
  • Formulating effective management
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Managements
  • Landing Page Creation
  • Bid Management Plan
  • Understanding Visitor’s Mind
  • Performance Tracking
  • Report and Analysis
  • Testing
  • Social Media Marketing Overview
  • Importance of Social Media Marketing
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Online Advertising
  • Mobile Marketing
  • Measurement of ROI
  • Understanding Qualitative Feedback
  • ROI measurement Framework
  • Tools to measure ROI
  • What is Email Marketing?
  • Why it is necessary?
  • Creating Email Content
  • Emails and Newsletters
  • Email Deliverability
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • Email Design and Template
  • Lead Generation Through Emails
  • Life Cycle Emails
  • Digital Marketing Strategy Toolkit
  • Email Campaign Management
  • A/B Testing
  • Email Exchange Program
  • Attracting Potential Customers
  • Increasing Conversion Rate
  • Engagement Magnets
  • Audience Aggregation
  • Landing Pages
  • Engaging Visitors On Website
  • Understanding Lead generation
  • Lead Generation using Emails
  • Getting started with Conversion Rate Optimization
  • Testing
  • Learn about Mobile Devices
  • Mobile Marketing and Social Media Marketing
  • Basics of Mobile Marketing
  • Industry based terminology
  • Creating Responsive and Mobile friendly websites
  • Using Tools to build mobile apps
  • Targeting Ads on Apps and search engine through location
  • Content Management on Mobile
  • SMS Marketing
  • Building apps on multiple platforms like Android, iOS, Blackberry, etc.
  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking
  • Overview and comparison of Bing and Yahoo PPC
  • Introduction to Web Analytics
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis
    • What is tag manager?
    • Why and When Used tag manager
    • What is tag?
    • How create and Tag implementation strategy
    • What is Trigger
    • How to create tag manager
      • Setting up Google Tag Manager
      • Install the Google Analytics tag
      • Set up a GA Property variable
      • Set up cross-domain tracking
    • Understand the Data Layer
    • Additional tags for marketing and remarketing
      • Set up Ad-Words conversion tracking
      • Set up Dynamic Remarketing
    • Using Click and Form Triggers Reporting
      • PDF downloads
      • Outbound links
      • Email or telephone links
      • Contact form submissions
      • Inbound lead submissions
  • Understanding E-commerce Marketing
  • E-Commerce Marketing
  • The Indian E-commerce System
  • Building E-Commerce Website
  • Using Woocommerce
  • Integrate Payment Gateway
  • Integrate Logistic Services
  • Setting up SaaS Store
  • Shopping ads
  • Store registration
  • Uploading products
  • How can write Meta tag
  • How Write Description
  • Products Description
  • Keywords Set up for Products
  • Price Optimization
  • Reviews
  • Filter of unnecessary Keywords
  • Images Optimization
  • Social Prove
  • Amazon PPC
  • Add Search Term
  • Products Listing Tools for Amazon
  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?
  • What is Online Reputation Management?
  • Why is it extremely necessary for the business?
  • Learning ORM scenario
  • Tackling negativity over the Internet
  • 10 ORM Commandments
  • Using tools to monitor online reputation
  • Ways to build a positive image of the brand
  • Introduction to Google Adsense
  • Learn to get approved by Google Adsense
  • How to earn money from Adsense?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Get more and more visitors on your blog.
  • Affiliate marketing Overview
  • The 3 A’s of Affiliate marketing
  • Learn how to get thousands of dollars using Affiliate marketing
  • Affiliate marketing history
  • Affiliate marketing in India
  • How to become an entrepreneur?
  • Creating an Affiliate marketing account
  • Get approved as an affiliate
  • Top affiliate companies to work with
  • Live examples and potential earnings
    • What is Programmatic Ad Buying
    • Targeting Strategies in Programmatic
    • Ad Server and Tracking Users
    • Programmatic Direct vs RTB
    • What is RTB
    • How used demand side platforms (DSP) and supply side platform (SSP) and Where?
    • Programmatic Ad Buying Approach-Publishers
    • Programmatic Ad Buying Approach - Advertisers
    • Data Management Platform (DMP)
    • Programmatic Buying vs Traditional Paid Marketing Approaches
    • Targeting Using First-Party Data
    • Targeting Using Third-Party Data
    • Customer-Based Targeting
    • Impression-Based Targeting
    • Audience-Based Targeting
    • Behavioral Targeting
    • Reporting and Performance analysis
    • What is Online Display Advertising?
    • Types of Online Display Advertising
    • Display Advertising
      • What are Banner ads
      • What is Rich Media ADs
      • What is Pop ups and Pop under ads
    • What is Contextual Advertising?
    • Types of Contextual ads
      • In Text ads
      • In Image ads
      • In video ads
      • In page ads
    • What are Payment Method?
    • Companies that provide online Display advertising solutions
    • Tracking & Measuring ROI of online Advertising Ads ( Performance )
    • How Assignment on allocating funds to various Ads Platform
    • Different advertising platforms
    • Creating Banner Ads Using Tools
    • What is Landing Page
    • Why is lead generation important?
    • What is thank-you page and why it's Need
    • What is Difference between Landing Page and Website Pages?
    • How to create a landing page and Solutions
      • What areas care about created landing page
      • Where is placed of Form/Products
      • How and Where write a Call-to-Action
      • Where is Placed of information
    • Lead generation landing Page
    • Landing Page for B2B and B2C
    • How many types of landing pages testing
    • What is A/B testing?
    • How to do A/B Testing?
    • How selection of landing pages after A/B testing
    • How Check Lead Basis Landing pages Performance
    • Build up lead nurturing strategy
    • Opt-In Landing Page
    • Which area avoid
    • What is Lead / Sale Funnel
    • Steps by Step lead nurturing
    • How Optimization Landing page
    • What is a conversion?
    • What is conversion rate optimization?
    • How to Generate more leads or e-commerce sales
    • How conversion rate increases of between 10% to 15%!
    • Conversion rate optimization strategy / Planning
      • UI/UX Designing the perfect landing page
      • Understanding customers journey across your website
      • Eliminating pain points and increasing engagement
      • Enhancing sales without increasing costs
    • Get insights from the pros that will help you grow your business
    • Conversion Design Structure
    • Understand of Cost vs. Return
    • Analysis & Measurement
    • Paid / PPC Conversion Strategies
    • Conversion Math Analytics
    • How analysis Previous Conversion
    • Buy
    • Download
    • Opt-in
    • Register
    • Refer a friend
    • Make a phone call
    • CRO Report and Comparing Report Build up
  • Getting started with Digital marketing
  • Setting up a goal
  • Building marketing funnel
  • Getting customer details
  • Learning about customer’s awareness, interest, action and desire
  • Call-To-Action (CTA)
  • Creating a lead magnet to attract customers
  • Driving traffic to the website
  • Building quality content
  • Website optimization
  • Social media and keyword analysis
  • Reporting and analysis
  • Please Find Digital Marketing Course Duration

    Course Module

    Course Duration

    Module 1 to 22

    120 – 140 (Hours)




    What is Digital Marketing Course ?

    Digital marketing is the promotion and advertising of businesses and their products throughout digital media channels. At the moment, digital media including websites, social media, mobile, radio, television, and even forms of conventional non-digital media such as billboards and transit signs. Basically, any marketing medium that is delivered automatically thinks about the digital marketing.

    How can SEO Training Course Help My Business ?

    SEO or Search engine optimization implies to the process of boosting the position that your website normally comes out at in the "organic" search results. If your business website appears on, the higher up in the results will find more traffic to their webpages, and so potentially more trade. The best position on search engines is important to find more business opportunities and increase the target audience.

    What Organic and Non-Orgainc Marketing?

    Organic SEO normally takes more time to perform, but can give up long term results. It works by putting stress on content creation, meta-tag optimization, link building and keyword enhancement.

    Pros: Affordable, Long-term results, Increase search traffic

    Cons: Takes longer to see effect, Can be complicated, Unpredictable results

    Non-organic SEO may give way faster results and increase your original ranking and assignment, but the effects are normally quite costly in the long run as compared to organic SEO. It works by focusing on search engine marketing which engages pay-per-click, paid advertising, advertising and paid affiliate marketing.

    Pros: Fast, perfect for customer targeting, increase the brand awareness

    Cons: Costly, need steady fine-tuning, Ranking can fail if you stop

    Why many More businesses looking a Digital Marketing Persona?

    Buyer personas (many times recognized as marketing personas) are imaginary, generalized signs of your perfect customers. Personas assist us all -- in sales, product, marketing, and services -- internalize the perfect customer, we're trying to attract, and tell to our customers as factual humans. Having a deep considerate of your shopper persona(s) is serious to driving content formation, product development, follow up sales, and actually anything that relates to customer attainment and maintenance.

    Difference between SEO on page and SEO Off page optimization ?

    On page SEO is referred to a website or blog in order to boost the traffic. It is the initial thing that every webmaster should appear into. On page optimization requires requires regular revision of the site in order to develop and preserve the ranking.

    Different from on page optimization, off page variable on different web page to boost your site or blog. Off-page optimization manages with link building issues. It’s an ongoing procedure and requires regular new links that are given prime concern by search engines.

    What is a Search Engine?

    On the Web, a search engine is a synchronized set of plans that includes:

    • A spider that is also known as a "crawler" or a "bot" that works on each page or representative pages on every internet site that wishes to be searchable and interprets it, with the help of hypertext links on every page to find out and read a site's similar pages
    • A plan that creates an enormous index many times known as a "catalog" from the webpages that have been interpreted
    • A program that gets from the search request, evaluate it to the entries in the directory, and returns outcomes results to you

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