100% Job Oriented Short Term Course Digital Marketing

Job Oriented Short Term Digital Marketing Course Modules

Introduction To Digital Marketing

Digital Marketing introduction, Digital Marketing Process, Benefits of Digital Marketing, Performance Evaluation, Digital Marketing Tools & Techniques, Latest trends in Digital Marketing

Web Creation using WordPress

Started with Website Development, Domain & Hosting, Link Buildup, Domain servers, Installing & Configuring WordPress, WordPress Dashboard, Building dummy websites for practice

Search Engine Optimization SEO

What is SEO, On-Page SEO & Off-Page SEO, Keyword Research, URL Structuring & Meta tags, Content Management, Sitemap & Backlinks, Google & Alexa Ranking, Directory Submissions(Article, Press Release, Blog, Comment, Classifieds), Image Optimization, Heading Tags, RSS Feeds, Technical optimization, Localization / Co-citation, Link Building Strategy

Search Engine Marketing

SEM Overview, Google Search, Google Adwords, Yahoo Search Marketing & Microsoft AdCenter, Pay Per Click (PPC) & its features, Conversion rate & quality score, PPC Campaigns, Setting up campaign goals, Formulating effective management, Ad Writing Techniques, Campaign Management, Landing Page Creation, Bid Management Plan, Performance Tracking, Report & Analysis, Testing

Social Media Marketing

Social Media Marketing Overview, Importance of Social Media Marketing, Facebook Marketing, Linkedin Marketing, Twitter Marketing, Twitter Marketing, Email Marketing, Lead Generation, Online Advertising, Mobile Marketing, Measurement of ROI, Underst&ing Qualitative Feedback, ROI measurement Framework, Tools to measure ROI

Email Marketing

Email Marketing Introduction & necessity, Creating Email Content, Emails & Newsletters, Email Deliverability, ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc., Email Design & Template, Lead Generation Through Emails, Life Cycle Emails, Digital Marketing Strategy Toolkit, Email Campaign Management, A/B Testing, Email Exchange Program

Inbound Marketing & Lead Generation

Attracting Potential Customers, Increasing Conversion Rate, Engagement Magnets, Audience Aggregation, Landing Pages, Engaging Visitors On Website, Underst&ing Lead Generation, Lead Generation using Emails, Getting started with Conversion Rate Optimization, Testing

Mobile Web & SMS Marketing

Mobile Devices, Mobile Marketing & SMM, Basics of Mobile Marketing, Industry based terminology, Creating Responsive & Mobile friendly websites, Targeting Ads on Apps & search engine through location, Content Management on Mobile, SMS Marketing, Building apps on multiple platforms like android, iOS, Blackberry, etc.

PPC-Google Ad-Word – Yahoo – Bing

PPC & Google Adwords Overview, Building First campaign, Keyword Analysis & stuffing, Display advertising, Maintaining Quality Score & CTR, Remarketing campaign, Payment options, Geo Targeting, Google Analytics linking, Overview & comparison of Bing & Yahoo PPC

Google Analytics

Introduction to Web Analytics, Getting started with Google Analytics, Functionalities of Google Analytics, Content Performance Analysis, Google Adsense & Site Search, Social Media Analytics, User Analysis, Getting valuable insights & reporting, Social CRM & Analysis

Google Tag Manager Workshops

Tag manager, Why & When Used tag manager, create & Tag implementation strategy, Trigger, create tag manager, Setting up Google Tag Manager, Install the Google Analytics tag, Set up a GA Property variable, Click & Form Triggers Reporting, PDF downloads, Outbound links, Contact form submissions, Inbound lead submissions

E-Commerce & DotCom Web Marketing

Underst&ing E-commerce Marketing, E-Commerce Marketing, The Indian E-commerce System, Building E-Commerce Website, Using Woocommerce, Integrate Payment Gateway, Integrate Logistic Services, Setting up SaaS Store, Shopping ads, Store registration, Uploading products

Amazon Seller Center optimization

How can write Meta tag, How to Write Description, Products Description, Keywords Set up for Products, Price Optimization, Reviews, Filter of unnecessary Keywords, Images Optimization, Social Prove, Amazon PPC, Add Search Term, Products Listing Tools for Amazon

Content Marketings

Quality Content Creation, Importance of quality content, Content marketing Tips, Keyword research & analysis, Articles, Blogs, Classifieds, Press Release, Keyword Placement & density, Article submission, Creating SEO based content, Tools for writing content

Online Reputation Management

Introduction to Online Reputation Management, necessity of ORM for the business, ORM scenario, Tackling negativity over the Internet, 10 ORM Comm&ments, Using tools to monitor online reputation, build a positive image of the brand;

Google Adsense (Blogging)

Introduction to Google Adsense, Learn to get approved by Google Adsense, earn money from Adsense, Creating & maintaining Google Adsense account, Right placement of ads on your web page, increase the worth of your ads, more & more visitors on your blog

Affiliate Marketing

Affiliate marketing Overview, 3 A’s of Affiliate marketing, get thousand;s of dollars using Affiliate marketing, Affiliate marketing history, Affiliate marketing in India, become an entrepreneur, Affiliate marketing account creation, Get approved as an affiliate, Top affiliate companies to work with, Live examples & potential earnings

Programmatic Ad

Programmatic Ad Buying, Targeting Strategies in Programmatic, Ad Server & Tracking Users, side platforms (DSP) & supply side platform (SSP), Programmatic Ad Buying Approach-Publishers, Customer-Based Targeting, Impression-Based Targeting, Audience-Based Targeting, Behavioral Targeting, reporting & Performance analysis

Online Display Advertising & Platform

Online Display Advertising, Display Advertising, Banner Ads, Rich Media Ads, Contextual Advertising, Types of Contextual Ads, page Ads, Payment Method, Tracking & Measuring ROI, Assignment on allocating funds to various Ads, Different advertising platforms, Creating Banner Ads Using Tools

Landing Page Creation & Optimization

Landing Page Intro, lead generation importance, Difference between Landing Page & Website Pages, write a Call-to-Action, Landing Page for B2B & B2C, types of Landing pages testing, Build up lead nurturing strategy, Opt-In Landing Page, Lead / Sale Funnel, Optimization Landing page

Conversion Rate Optimization ( CRO )

Conversion intro, conversion rate optimization, e-commerce sales, Conversion rate optimization strategy, UI/UX Designing the perfect Landing page, customers journey across your website, Eliminating pain points, increasing engagement, Cost vs. Return, Analysis & Measurement, Paid / PPC Conversion Strategies,

Digital Marketing Strategies

Getting started with Digital marketing, Setting up a goal, Building marketing funnel, Getting customer details, Learning about customer’s awareness(interest, action & desire), Driving traffic to the website, Building quality content, Website optimization, Social media & keyword analysis, Reporting & analysis

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Digital Marketing Training Course