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Google Adwords Training

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Google AdWords and PPC Certification Training Course is a greatly influential IT course offered by SLA Consultants India to aspiring online marketers.We have been giving the best and most needed PPC knowledge to students for over seven years through the hands of industry standard experts with tons of experience. The topics covered in the course include AdWords, Display ads,Online advertising, Digital marketing, PPC, DAS,etc.to help the students lead a successful,strong and promising career in marketing world.

Programme Highlights


Industry acceptable certification for all training which help fresher/Experienced to up-skill at corporate.

Expert Trainer

Lead PPC Certified Analyst with 10+ Yrs of Exp provide In-Depth live training for PPC Adword.

Placement Assistance

After completion of 70% training our dedicated placement team arrange interview till placement.

Lab Facility

Practical Training help to gain exposure like corporate level with technical test series.

Workshop Sessions

Real time projects & best case study makes SLA workshop very unique and lively for learners.

Admin Support

For Learner's, Our admin team fresh batch schedule/re-scheduling classes/arrange doubt classes.

Google AdWords is an advertising service offered by Google itself, which allows businesses to display their ads on Google and its marketing network. It is one of the most important and essential Internet marketing platform which is largely depend on keywords. Another reason why Google AdWords is important is because of the low budget and high return on investment associated with it. And since it provides so many valuable benefits to the company, they certainly wish to hire person who is skilled and possess deep knowledge about the platform.

Google AdWords PPC Training allows the candidate to become highly skilled and professional in the field, giving them ideas and knowledge on how to increase the traffic on the website with the help of Google. SLA Consultants India, a seven year old training consultancy firm, offers the best Google AdWords PPC Training to students. Our instructors are highly trained and educated and possess over 10 years of teaching experience that helps the students to grab every trivial detail regarding the subject of Google AdWords and how to make it big in the career.

We offer most comfortable and dynamic classes and students can their own preferred batches suited for their timings. Our Google AdWords PPC Certification will definitely help the students to acquire a reputed job in an established firm, since we offer the best digital marketing training in Delhi NCR. During the course, the student will gain essential AdWords information such as Paid networks, Keyword planning and research, site extension, positioning and displaying ads, campaign design, remarketing, Google mobile marketing and many more.

Advertising and Promotion comes at a very high price, which every organization must pay if they are to succeed. But it can be a big issue for small or just established firms as they are most likely to have a low budget. For them, Google AdWords is the best option as it can help them increase their sales and revenue at a very reasonable price. The best thing about AdWords is the user only pays when a visitor clicks their ad on Google. This certainly reduces the risk of losing money and gets assured traffic on the website.

These are enough reason to Learn Google AdWords as anyone who is launching his or her online business, can increase their website’s worth by spending as less money as possible. However, they must know how to use AdWords in order to make the most of it. For which, Google AdWords PPC Training from SLA Consultants India is highly necessary as it will make an expert in online advertising. This can come very handy when you open your own business or you can also take freelancing projects in the same field to earn extra income. It is currently one of the best methods of direct online marketing and offer much quicker and cost efficient than any other Search Engine Optimization Marketing Techniques.

And when it comes to job, one can easily earn over 30k if joined in a reputed organization. Thus, learn Google AdWords PPC and convert more and more visitors to successful leads and sales. Our Google AdWords PPC training will truly aid you in reaching your personal and organizational objectives in no time and as less money as possible involved.

Course can be completed within 3-4 months and we also guarantee 100% job placement in one of our associated companies who constantly look for smarter and valuable personnel’s.

Google Adword /PPC/ Analytics Training
SLA Consultants Google Adword/PPC/Analytics Training Review & Delivery Method:
  • Web / Desktop Base.
  • Instructor-Led Classroom Sessions.
  • Presentations/Demonstration/Practicals of concepts.
  • Handouts/Assignments/Real-time Exposure to work on Clients.

programme modules

Google Adwords Training Course

Intro to Google Adwords
  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface
Benefits and features of AdWords
  • Cost
  • Timing
  • Flexibility
Basic Terminology
  • Keyword
  • Cost-per-click
  • Click through rate
  • Impression
  • Landing page
  • Conversion
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense
Assignment – I Benefits and features of Adwords
  • Account
  • Campaign
  • Ad Group
  • Keywords
  • AdWords Interface
  • Campaign management tab
Session 2: Proper Account Setup
  • Creating a Campaign
  • Language and location targeting
  • Targeting guidelines
  • Excluding location
  • Writing ad creatives
  • Editorial policies
  • Ad writing exercise
  • Building a keyword list
  • Best practices
  • Match types
  • Broad, phrase, & exact Negative keywords
  • Setting bids and budgets Daily budget Minimum & Maximum bids
  • Using the Traffic Estimator
Assignment – II Editing Campaign Settings
  • Basic settings
  • Setting start and end dates
  • Budget options
  • Delivery methods + Standard & Accelerated
  • Networks and Bidding
  • Choosing content or search
  • Ad scheduling
  • Multiplying bids
  • Setting times of day that you want your ads to run
  • Ad Serving Setting ads to “Optimize” or “Rotate”
Session 3: Advanced Features
  • Optimization
  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network
Assignment – III Reports
  • Creating and analyzing reports
  • Saving reports and report templates
  • Building a keyword list
  • Best practices
  • Setting bids and budgets Daily budget Minimum & Maximum bids
  • Using the Traffic Estimator

Please Find Google Adwords Training Course Duration

Course Module

Course Duration

PPC/Google Adword

45 – 50 (Hours)




What is PPC?

Pay per click or PPC is a popular language among marketers working online. It is one of the best approaches to generate traffic as well as earn good amount of online. This sort of advertising is also quite affordable turning it all the more special to numerous advertisers as well as publishers. Meanwhile, it is also known as a quite risky kind of advertising. If not done accurately, there is a risk spending more for the target audience you wish to create and finding less outcome from the investments.

What is Google Adwords?

Google AdWords is basically a text-based technique for advertising on Google properties as well as its linked websites, that permit you to set up your personal ad campaigns, make a decision on the keywords and turn it easy for you in balancing your ads to your customers and handle the cost of your own promotion. You may easily register for Google Adwords if you are one of those who are attracted to advertise a product on Google.

How can Help Google Adwords your Business?

Google Adwords is quite helpful for your Business as the sponsored links are extremely relevant as compared to the regular results that if a web user look for the Google for your keywords, you will be capable to realize that they are really searching for whatever you're supporting. Google AdWords is surely a good choice in case you also feel similar to  directing your advertising to a targeted web audience.

What is Landing Pages?

A landing page refers to a single page of a web portal that visits users. The traffic is derived there with the help of different kinds of advertising. Normally, any outgoing links go straight to the merchant websites. It varies from a website in that it is just one page within a website.

Why Used Google Adwords?

Google AdWords can definitely be a great source of new clients for your company at a very small price if only it is utilized rightly. and so, if you have previously decided to join and make apply of it, confirm not to commend mistakes as AdWords is a high-demand methods to promote on the web.

What is the Campaign?

A campaign is known as a set of messages, web forms and subscribers. These things are related to each other. It’s fine to offer an example many times. For an example, you sell two different products, you may wish to have two special campaigns for each product, that approach all the subscribers and all of the messages that recount to that product that you are going to wish to send to these specific subscribers are all in one place.

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