Basic Terminology Of Google Adwords
Other Terms used in Google Adwords
Cost Related Terminology
Ads Creating Terms
Create Ads Group
How create a Ads
Optimization of Adwords Account
An Introduction to Pre – Sales & Bid Process Training
The basics of Pre – Sales and Bidding – This module outlines basics of bid management, pre sales and various terminologies (jargons)in a professional environment. The learning objective of this module includes:
The Bidding Process – This Sub-Module Will Help Understand The Circumstances Of “Bid” / “No-Bid” Decision Taken By A Bidder. This Will Also Outline The Short Listing Process Of “Buyers” To Invite Prospecting Bidders.
Understanding the RFP – This sub-section will help you understand how to read and access an RFP. There will be a detailed discussion – with practical examples – of the aspects researching and attention to details, while planning the bid. Key components include the following:
Time Management and Identifying Stakeholders Time management is an important part of the bid planning and preparing processes as most of the RFPs will have very short turnaround times. We will also discuss how to identify potential contributors to bid preparation and their required involvement. The various aspects of learning include:
Designing the Response/Bid Template This module will discuss about designing the bid template – the actual client facing document. We will also discuss about the key considerations and must have sections within any professional proposal. We will also touch upon the basics of bid formatting and consistency. Key points of discussion include:
Kick-off to bid submission – This module will discuss about all aspects of writing the proposal document. How to gather content from the team and version control of the document. We will also discuss about the key challenges encountered and how to develop the proposal keeping in mind the submission to “Buyer”
Writing The Bid Content This module will discuss about responding to each and every questions/requirements of the RFP. We will discuss ways to make the responses not only compliant, but also strong and effective. Key discussion items include:
How to Create Winning Executive Summary This module will discuss about the skill sets required effective write a winning executive summary. It also outlines the importance of executive summary as the game changer. The various learning aspects include:
This module describes why a “Buyer” issues an RFP and why the “Seller” gets the invitation to bid. We will briefly discuss about the sales cycle (including collateral development) in an enterprise solution/services perspective. Sales and opportunity pipeline management.
Digital marketing is the promotion and advertising of businesses and their products throughout digital media channels. At the moment, digital media including websites, social media, mobile, radio, television, and even forms of conventional non-digital media such as billboards and transit signs. Basically, any marketing medium that is delivered automatically thinks about the digital marketing.
SEO or Search engine optimization implies to the process of boosting the position that your website normally comes out at in the “organic” search results. If your business website appears on, the higher up in the results will find more traffic to their webpages, and so potentially more trade. The best position on search engines is important to find more business opportunities and increase the target audience.
Organic SEO normally takes more time to perform, but can give up long term results. It works by putting stress on content creation, meta-tag optimization, link building and keyword enhancement.
Pros: Affordable, Long-term results, Increase search traffic
Cons: Takes longer to see effect, Can be complicated, Unpredictable results
Non-organic SEO may give way faster results and increase your original ranking and assignment, but the effects are normally quite costly in the long run as compared to organic SEO. It works by focusing on search engine marketing which engages pay-per-click, paid advertising, advertising and paid affiliate marketing.
Pros: Fast, perfect for customer targeting, increase the brand awareness
Cons: Costly, need steady fine-tuning, Ranking can fail if you stop
Buyer personas (many times recognized as marketing personas) are imaginary, generalized signs of your perfect customers. Personas assist us all — in sales, product, marketing, and services — internalize the perfect customer, we’re trying to attract, and tell to our customers as factual humans. Having a deep considerate of your shopper persona(s) is serious to driving content formation, product development, follow up sales, and actually anything that relates to customer attainment and maintenance.
On page SEO is referred to a website or blog in order to boost the traffic. It is the initial thing that every webmaster should appear into. On page optimization requires requires regular revision of the site in order to develop and preserve the ranking.
Different from on page optimization, off page variable on different web page to boost your site or blog. Off-page optimization manages with link building issues. It’s an ongoing procedure and requires regular new links that are given prime concern by search engines.