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Advanced Digital Marketing, PPC Adword , SEO Analytics & Pre-Sales Training Course @ Delhi, Gurgaon

Module 1 - Introduction To Digital Marketing
  • What is Digital Marketing?
  • Digital Marketing Process
  • Benefits of Digital Marketing over traditional Marketing
  • Performance Evaluation
  • Digital Marketing Tools and Techniques
  • Latest trends in Digital Marketing
    Module 2 - Web Creation using WordPress
  • Get started with Website Development
  • Domain and Hosting
  • Link Buildup and Domain servers
  • Installing and Configuring WordPress
  • WordPress Dashboard
  • Building dummy websites for practice
  • Creating first post
  • Plugins and customization
Module 3 - Search Engine Optimization SEO-(On-page - Off Page)
  • What is SEO
  • Difference Between On-Page SEO and Off-Page SEO
  • Keyword Research
  • URL Structuring and Meta tags
  • Content Management
  • Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  • Google and Alexa Ranking
  • Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  • Image Optimization
  • Heading Tags
  • RSS Feeds
  • Technical optimization
  • Localization / Co-citation
  • Link Building Strategy
  • Module 4 - Search Engine Marketing
  • SEM Overview
  • Learn about Google Search
  • Personalized Marketing at Internet scale
  • Google Adwords, Yahoo Search marketing and Microsoft AdCenter
  • Pay Per Click (PPC) and its features
  • Conversion rate and quality score
  • PPC Campaigns
  • Setting up campaign goals
  • Formulating effective management
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Managements
  • Landing Page Creation
  • Bid Management Plan
  • Understanding Visitor’s Mind
  • Performance Tracking
  • Report and Analysis
  • Testing
  • Module 5 - Social Media Marketing/Measurement of ROI
  • Social Media Marketing Overview
  • Importance of Social Media Marketing
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Online Advertising
  • Mobile Marketing
  • Measurement of ROI
  • Understanding Qualitative Feedback
  • ROI measurement Framework
  • Tools to measure ROI
  • Module 6 - Email Marketing
  • What is Email Marketing?
  • Why it is necessary?
  • Creating Email Content
  • Emails and Newsletters
  • Email Deliverability
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • Email Design and Template
  • Lead Generation Through Emails
  • Life Cycle Emails
  • Digital Marketing Strategy Toolkit
  • Email Campaign Management
  • A/B Testing
  • Email Exchange Program
  • Module 7 - Email Marketing Inbound Marketing & Lead Generation
  • Attracting Potential Customers
  • Increasing Conversion Rate
  • Engagement Magnets
  • Audience Aggregation
  • Landing Pages
  • Engaging Visitors On Website
  • Understanding Lead generation
  • Lead Generation using Emails
  • Getting started with Conversion Rate Optimization
  • Testing
  • Module 8 - Mobile Web & SMS Marketing
  • Learn about Mobile Devices
  • Mobile Marketing and Social Media Marketing
  • Basics of Mobile Marketing
  • Industry based terminology
  • Creating Responsive and Mobile friendly websites
  • Using Tools to build mobile apps
  • Targeting Ads on Apps and search engine through location
  • Content Management on Mobile
  • SMS Marketing
  • Building apps on multiple platforms like Android, iOS, Blackberry, etc.
  • Module 9 - PPC-Google Ad-Word - Yahoo – Bing
  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking
  • Overview and comparison of Bing and Yahoo PPC
  • Module 10 - Google Analytics- Performance Measurement & Reporting
  • Introduction to Web Analytics
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis
  • Module 11 - Google Tag Manager Workshops
    • What is tag manager?
    • Why and When Used tag manager
    • What is tag?
    • How create and Tag implementation strategy
    • What is Trigger
    • How to create tag manager
      • Setting up Google Tag Manager
      • Install the Google Analytics tag
      • Set up a GA Property variable
      • Set up cross-domain tracking
    • Understand the Data Layer
    • Additional tags for marketing and remarketing
      • Set up Ad-Words conversion tracking
      • Set up Dynamic Remarketing
    • Using Click and Form Triggers Reporting
      • PDF downloads
      • Outbound links
      • Email or telephone links
      • Contact form submissions
      • Inbound lead submissions
    Module 12 - E-Commerce & DotCom Web Marketing
    • Understanding E-commerce Marketing
    • E-Commerce Marketing
    • The Indian E-commerce System
    • Building E-Commerce Website
    • Using Woocommerce
    • Integrate Payment Gateway
    • Integrate Logistic Services
    • Setting up SaaS Store
    • Shopping ads
    • Store registration
    • Uploading products
    Module 13 - Amazon Seller Center optimization
  • How can write Meta tag
  • How Write Description
  • Products Description
  • Keywords Set up for Products
  • Price Optimization
  • Reviews
  • Filter of unnecessary Keywords
  • Images Optimization
  • Social Prove
  • Amazon PPC
  • Add Search Term
  • Products Listing Tools for Amazon
  • Module 14 - Content Marketings
  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?
  • Module 15 - Online Reputation Management
  • What is Online Reputation Management?
  • Why is it extremely necessary for the business?
  • Learning ORM scenario
  • Tackling negativity over the Internet
  • 10 ORM Commandments
  • Using tools to monitor online reputation
  • Ways to build a positive image of the brand
  • Module 16 - Google Adsense (Blogging)ng)
  • Introduction to Google Adsense
  • Learn to get approved by Google Adsense
  • How to earn money from Adsense?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Get more and more visitors on your blog.
  • Module 17 - Affliate Marketing
    • Affiliate marketing Overview
    • The 3 A’s of Affiliate marketing
    • Learn how to get thousands of dollars using Affiliate marketing
    • Affiliate marketing history
    • Affiliate marketing in India
    • How to become an entrepreneur?
    • Creating an Affiliate marketing account
    • Get approved as an affiliate
    • Top affiliate companies to work with
    • Live examples and potential earnings
    Module 18 - Programmatic Ad
    • What is Programmatic Ad Buying
    • Targeting Strategies in Programmatic
    • Ad Server and Tracking Users
    • Programmatic Direct vs RTB
    • What is RTB
    • How used demand side platforms (DSP) and supply side platform (SSP) and Where?
    • Programmatic Ad Buying Approach-Publishers
    • Programmatic Ad Buying Approach - Advertisers
    • Data Management Platform (DMP)
    • Programmatic Buying vs Traditional Paid Marketing Approaches
    • Targeting Using First-Party Data
    • Targeting Using Third-Party Data
    • Customer-Based Targeting
    • Impression-Based Targeting
    • Audience-Based Targeting
    • Behavioral Targeting
    • Reporting and Performance analysis
    Module 19 - Online Display Advertising & Platform
    • What is Online Display Advertising?
    • Types of Online Display Advertising
    • Display Advertising
      • What are Banner ads
      • What is Rich Media ADs
      • What is Pop ups and Pop under ads
    • What is Contextual Advertising?
    • Types of Contextual ads
      • In Text ads
      • In Image ads
      • In video ads
      • In page ads
    • What are Payment Method?
    • Companies that provide online Display advertising solutions
    • Tracking & Measuring ROI of online Advertising Ads ( Performance )
    • How Assignment on allocating funds to various Ads Platform
    • Different advertising platforms
    • Creating Banner Ads Using Tools
    Module 20 - Landing Page Creation & Optimization
    • What is Landing Page
    • Why is lead generation important?
    • What is thank-you page and why it's Need
    • What is Difference between Landing Page and Website Pages?
    • How to create a landing page and Solutions
      • What areas care about created landing page
      • Where is placed of Form/Products
      • How and Where write a Call-to-Action
      • Where is Placed of information
    • Lead generation landing Page
    • Landing Page for B2B and B2C
    • How many types of landing pages testing
    • What is A/B testing?
    • How to do A/B Testing?
    • How selection of landing pages after A/B testing
    • How Check Lead Basis Landing pages Performance
    • Build up lead nurturing strategy
    • Opt-In Landing Page
    • Which area avoid
    • What is Lead / Sale Funnel
    • Steps by Step lead nurturing
    • How Optimization Landing page
    Module 21 - Conversion Rate Optimization ( CRO )
    • What is a conversion?
    • What is conversion rate optimization?
    • How to Generate more leads or e-commerce sales
    • How conversion rate increases of between 10% to 15%!
    • Conversion rate optimization strategy / Planning
      • UI/UX Designing the perfect landing page
      • Understanding customers journey across your website
      • Eliminating pain points and increasing engagement
      • Enhancing sales without increasing costs
    • Get insights from the pros that will help you grow your business
    • Conversion Design Structure
    • Understand of Cost vs. Return
    • Analysis & Measurement
    • Paid / PPC Conversion Strategies
    • Conversion Math Analytics
    • How analysis Previous Conversion
    • Buy
    • Download
    • Opt-in
    • Register
    • Refer a friend
    • Make a phone call
    • CRO Report and Comparing Report Build up
    Module 22 - Digital Marketing Strategies
  • Getting started with Digital marketing
  • Setting up a goal
  • Building marketing funnel
  • Getting customer details
  • Learning about customer’s awareness, interest, action and desire
  • Call-To-Action (CTA)
  • Creating a lead magnet to attract customers
  • Driving traffic to the website
  • Building quality content
  • Website optimization
  • Social media and keyword analysis
  • Reporting and analysis
  • Module 1 - Intro to Google Adwords
    • What is pay-per-click
    • Features & benefits
    • How can Account Set Up
    • Account structure
    • How Set Payment Method
    • Google Adwords interface / Tool Used
    • Adwords Access at Other Account
    • Google Adwords Rules / Policy
    • Billing & payments
    • Account settings
    • Linked accounts
    • MCC Account – My Client Center
    Basic Terminology Of Google Adwords
    • Campaign
    • Ad groups
    • Campaign Type
    • Keywords
    • Quality Score
    • Impressions
    • Ad Rank
    • Ads types
    • Ads Extension
    Other Terms used in Google Adwords
    • Call-To-Action(CTA)
    • Click Through Rate (CTR)
    • Landing Pages / Destination Pages
    • How Optimization
    • Testing
    Cost Related Terminology
    • Bid Strategy
    • Daily Budget
    • Cost Per Click (CPC)
    • Cost Per Acquisition
    • Cost Per Mile (CPM)
    • Billing Threshold
    Ads Creating Terms
    • Headline
    • Description
    • How Used CTA
    • Destination Pages / Landing Pages
    • Display URL
    • Ads position / Performance
      Module 2 - Adwords Ads Creation
    • How Choose a Types Campaign and Creation
    • Define Daily Budgets
      • Search network with Display
      • Search Networks Only
      • Display Networks Only
      • Shopping
      • Video
      • Universal App Campaign
    • Benefits of Selected Campaign
    • How Set Target Location
    • Set a Devices
    • Ads Schedule
    Create Ads Group
    • Create a Ads Group Name
    • Types of Ads Groups
    • Ad Group Bidding Set-up
    How create a Ads
    • How Many types of Ads
    • Ad writing exercise
    • How create a Ads Copy / benefits
    • Destination / Landing Pages URLs
    • Ads Headline Create by Case
    • How set a path of Display URL
    • Description Writing with CTA
    • Select of Keywords By Match Types
    • How add Negative Keywords
    • What is benefits of Negative Keywords
    • How check Competitor
    • Create Rule For Keywords Bidding
    • Keywords Bidding Strategy
    Optimization of Adwords Account
    • Ads Optimization
    • Landing Pages Optimization
    • Keywords Optimization
    • Bid optimization
    • Ads Position Set
    • Quality Score
    • CTR Optimization
    • Delivery methods Setting
    • Ad scheduling
    • Ad Serve
    • Ads & Keywords Performance Optimization
    • Time Set up for ads
    • Click/ impression/Conversion/ROSA Optimization
    • Exclude Setting
    • Ads Extension
    • Adwords Opportunity
    • Campaign Health Score Improvement
    • Labeling
    • Change History
    • Automation Ads
    Module 3 - Advanced Features of Google Adwords
    • How check Opportunity
    • How Can Used Reporting Tool
      • Basic Report
      • Time Report
      • Conversion Report
      • Location based Report
    • Account Access Feature
    • Create New Dashboard
    • Fraud Click Analysis
    • Google Express
    • How Connect With Google Analytics Tools
    • How set up Conversion
    • How set up Attribution Model
    • How Connect with Merchant Account
    • How Connect With Tag manager
    • Check Ads Preview and Diagnosis
    • Display & Keywords Planner
    • Target By Demographic
    • Competition Analysis
    • Advanced Campaign Low-Cost Advertising.
    • Real Time Bidding (RTB)
    Module 4 - Remarketing Ads and Reports of Adwords
    • Remarketing Tag Code (Script) Installation
    • Create a Remarketing List
      • Website visitors
      • Mobile app users
      • Customer emails
      • YouTube users
    • Audiences
    • Bid strategies
    • Budgets Define
    • Target By Demographic
    • Bidding Report
    • Conversion Report
    • Click Report
    • Visitor Report
    • Traffic Estimator report
    • Impression Report
    Module 1 - SEO/SMO
    Advanced Live SEO/SMO Training -
    • Introduction to Search Engine optimization
    • What is a Search Engine?
    • Examples of popular Search Engines
    • Search Engines statistics
    • How search engine works?
    • Crawler-Based Search Engine
    • Search Engine spamming
    • Meta Search Engines
    • What is not Recommended
    • Human-Powered Directories
    • Advantages of Directories
    • Disadvantages of Directories
    • Backlink Analysis
    • Robots, spiders and crawlers
    • Search Engine Basics
    • Search Operator Basics
    • White hat versus black hat
    • What is a SEO Algorithm?
    • SEO Process
    • Technical aspects of SEO
    • Steps to developing a good SEO strategy
    • Ranking factors
    • PPC vs. Organic
    • Basic tips for optimization
    • Measuring SEO success
    • SEO Tools
    • Strategies and Planning
    • Keyword Research
    • On-Page Optimization
    • On-Site Optimization
    • Information Architecture
    • Off-Site Optimization
    • Blended Search Optimization
    • Technical SEO
    Module 2 - SEO Analysis & Google Analytics  
    • Link Analysis
    • Competitor Research
    • Link bait that gets links
    • Interactive: Google Analytics Setup training
    • SEO toolkit
    • Interactive: Introduction to HTML
    • Other Ranking factors
    • Analytics, Tracking and Reporting
    • Email Marketing
    • Consulting Skills
    Module 1 - An Introduction to Pre-Sales & Bid Process Training An Introduction to Pre - Sales & Bid Process Training
    • Comprehensive Framework
    The basics of Pre - Sales and Bidding -
    This module outlines basics of bid management, pre sales and various terminologies (jargons)in a professional environment. The learning objective of this module includes:
    • Why Bidding Is Required?
    • What Drives A “Buyer” To Invite Bidders?
    • Detailed Description Of The Terminologies And The Thin Line Of Difference.
    • The Pre-Bid Scenario.
    • An Overview Of “Buyer’s” Procurement Department.
    • Various Types Of Proposals And Assessing The Difficulty Level In Responding To Each.
    • Skills Matrix Of Bid Management
    • Case Discussion:
    • Technology Ennoblement Consulting For FORTUNE 100 Healthcare Payor In The U.S.
    • Solution Integration And Compliance For A Private Sector Bank In India
    The Bidding Process -
    This Sub-Module Will Help Understand The Circumstances Of “Bid” / “No-Bid” Decision Taken By A Bidder. This Will Also Outline The Short Listing Process Of “Buyers” To Invite Prospecting Bidders.
    • Learning Objectives Include:
    • 3 Key Questions To Ask, Before The Decision To Bid Or Not.
    • Assessing The Risks Involved In Bidding
    • An Overview Of Pre-Qualification Questionnaire (PPQ) Or Pre RFP Requirements (PRR)
    • 10 Key Criteria “Buyer’s” Mostly Look In “Bidders”
    • Case Discussion:
    • Bid/No-Bid Decision To Provide “International Tax Services” For A Multinational “Oil & Gas” Company Audit Services To A Leading Restaurant Chain Against A Strong Incumbent
    Module 2 - Bid Planning and Management Understanding the RFP -
    This sub-section will help you understand how to read and access an RFP. There will be a detailed discussion – with practical examples - of the aspects researching and attention to details, while planning the bid. Key components include the following:
    • The art of reading an RFP with case discussions:
      • Spin off of a FORTUNE 500 Media company
      • Contract Compliance Services for a Public Sector player
    • How to capture important information from the RFP/ITT
    • Researching key information about the “Buyer” and it’s industry
      • Success story of “Audit and attestation services” for a Startup or Mid-size companies.
    • An overview of various researching tools
    • Develop a checklist before you start writing
    • Plan to prepare pre-bid questions for the “Buyer”
    • Case discussion:
      • Efficient proposal production and shipping for a client in West Coast, delivered from East Coast. Sound’s unbelievable. Isn’t it?
      • Examples of key information missed in RFP and its impact
    Time Management and Identifying Stakeholders
    Time management is an important part of the bid planning and preparing processes as most of the RFPs will have very short turnaround times. We will also discuss how to identify potential contributors to bid preparation and their required involvement. The various aspects of learning include:
    • Identifying stakeholders – the bid preparation team.
    • Task allocation to all the bid team
      • Case discussion of a large Telecom company for enterprise risk services
    • How to prepare a bid response timeline. Why it is so important?
      • Sample bid response timeline - real life example
    • Identifying milestones and future meeting dates
    • Plan thoroughly for writing Executive Summary and/or Cover Letter (separate module)
    • Section wise division of time for the RFP, as per the evaluation criteria
    • Plan ahead for delivery and production
    • Must have – sufficient time for reviews and the “Big” final review.
    • Case discussion
      • Setting up the procurement function of a large state government in the US
    Designing the Response/Bid Template
    This module will discuss about designing the bid template – the actual client facing document. We will also discuss about the key considerations and must have sections within any professional proposal. We will also touch upon the basics of bid formatting and consistency. Key points of discussion include:
    • The golden rule to structure the response template
    • Sections (at minimum) the “Buyer” expects in the bid
    • The importance of cover page (and back cover) – first thing the “Buyer” visualizes
    • How to generate a compelling table of contents
    • How to populate the RFP questions and its logical flow
    • Bid formatting in MS word, excel, and PowerPoint.
    • Dos and Don’ts in the template design
    • Template design exercise on live RFP
    Module 3 - Getting Started with Proposal Writing Kick-off to bid submission -
    This module will discuss about all aspects of writing the proposal document. How to gather content from the team and version control of the document. We will also discuss about the key challenges encountered and how to develop the proposal keeping in mind the submission to “Buyer”
    • Basic research and identifying gaps to be filled
    • Designing version control taxonomy and its importance
      • Consequences of not versioning - practical examples
    • Planning for the deadline in mind and reverse calculation
    • The 3 most common types of bid submission – which effects proposal development
    • Case discussion/examples of bid submission categories
    • Kick off meeting and inviting attendees – Act as the moderator
    • 10 key RFP points to brainstorm in the kick off meeting
    • Case discussion
      • Operational and strategic restructuring of a Global diversified Financial Services group
    Writing The Bid Content
    This module will discuss about responding to each and every questions/requirements of the RFP. We will discuss ways to make the responses not only compliant, but also strong and effective. Key discussion items include:
    • Creating a storyline and weaving it across the proposal
    • The impact of graphic elements – charts, diagrams, images, callouts, pull quotes etc.
      • Examples - market shares and the best way to represent it
    • Effective use of various heading styles and its impact
    • Put yourself in the shoes of the “Buyer”
    • When, and when not, to include marketing materials
      • Case discussion - Cross selling additional risk advisory services
    • The critical matrix – feature, benefits, and differentiators
      • Practical examples of the matrix
    • Examples of developing the matrix:
      • Case discussion - Internal audit services, Overnight turnaround of a bank’s ATM business
    • What is the difference between stated and implied needs of the requirements
      • Case discussion - M&A and post acquisition people consulting for a technology giant
    How to Create Winning Executive Summary
    This module will discuss about the skill sets required effective write a winning executive summary. It also outlines the importance of executive summary as the game changer. The various learning aspects include:
    • Most often, the only part an economic decision maker reads
    • At what stage the summary should be drafted in the proposal development process?
    • A compelling reason to read the following 50 pages
    • What salutation your summary provides and its impact?
    • The 5 secrets of a winning executive summary
    • The concept of value proposition (how it differs from your differentiators)
    • Case discussion
      • Examples of winning executive summaries
      • Examples of bad executive summaries
      • Key sections within the summary
    • Cover letters/Transmittal letter and how it is different from executive summary
    Module 4 - Bid Universe - Other Essentials This module describes why a “Buyer” issues an RFP and why the “Seller” gets the invitation to bid. We will briefly discuss about the sales cycle (including collateral development) in an enterprise solution/services perspective. Sales and opportunity pipeline management.
    • The road towards an RFP/Bid
    • Overview of C-Level meeting documents
    • Categories of marketing collaterals and their specific usage
      • Examples of the most common and customized collaterals
    • Sales funnel analysis
    • After RFP to project sign-off (key activities)
    • Orals and presentations
      • Board room real life experience of orals meetings
    • Pricing and price negotiations
    • Introduction to e-Auction and actual bidding
    • Service/solution provider transitions and key challenges
      • Developing/Modifying project timeline (sample timeline analysis)
      • Negotiating on transition costs

    Inquiry for Digital Marketing Training




    Why many More businesses looking a Digital Marketing Persona?

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    Pre-selling refers to a condition to educate your visions related to a specific product and service. There is a need to remove any possible objections or battle your prospects will have about a specific product/service. It is just by removing any objections or even resistance your prospects have that will they find into a shopping mood.
    Bid Management requires the organization of writing, submission as well as paperwork of bids. It is important that an organization has a tried and confident process in place for ending all of it's tenders. This assists to keep quality as well as timely delivery. Just enjoying a more streamlined procedure which is proficient, with quality control measures in place, will convert an organization's Bid Writing and even Management processes.

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