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Google Adwords Training @ Delhi, Gurgaon & Noida

Inquiry for Google Adwords Training

Google AdWords and PPC Certification Training Course is a greatly influential IT course offered by SLA Consultants India to aspiring online marketers.We have been giving the best and most needed PPC knowledge to students for over seven years through the hands of industry standard experts with tons of experience. The topics covered in the course include AdWords, Display ads,Online advertising, Digital marketing, PPC, DAS, help the students lead a successful,strong and promising career in marketing world.

Programme Highlights


Industry acceptable certification for all training which help fresher/Experienced to up-skill at corporate.

Expert Trainer

Lead PPC Certified Analyst with 10+ Yrs of Exp provide In-Depth live training for PPC Adword.

Placement Assistance

After completion of 70% training our dedicated placement team arrange interview till placement.

Lab Facility

Practical Training help to gain exposure like corporate level with technical test series.

Workshop Sessions

Real time projects & best case study makes SLA workshop very unique and lively for learners.

Admin Support

For Learner's, Our admin team fresh batch schedule/re-scheduling classes/arrange doubt classes.

Google AdWords is an advertising service offered by Google itself, which allows businesses to display their ads on Google and its marketing network. It is one of the most important and essential Internet marketing platforms which largely depend on keywords. Another reason why Google AdWords is important is because of the low budget and high return on investment associated with it. And since it provides so many valuable benefits to the company, they certainly wish to hire a person who is skilled and possess deep knowledge about the platform.

Google AdWords PPC Training allows the candidate to become highly skilled and professional in the field, giving them ideas and knowledge on how to increase the traffic on the website with the help of Google. SLA Consultants India, a seven-year-old training consultancy firm, offers the best Google AdWords PPC Training to students. Our instructors are highly trained and educated and possess over 10 years of teaching experience that helps the students to grab every trivial detail regarding the subject of Google AdWords and how to make it big in the career.

We offer most comfortable and dynamic classes and students can their own preferred batches suited for their timings. Our Google AdWords PPC Certification will definitely help the students to acquire a reputed job in an established firm since we offer the best Digital Marketing training in Delhi NCR. During the course, the student will gain essential AdWords information such as Paid networks, Keyword planning and research, site extension, positioning and displaying ads, campaign design, remarketing, Google mobile marketing and much more.

Advertising and Promotion come at a very high price, which every organization must pay if they are to succeed. But it can be a big issue for small or just established firms as they are most likely to have a low budget. For them, Google AdWords is the best option as it can help them increase their sales and revenue at a very reasonable price. The best thing about AdWords is the user only pays when a visitor clicks their ad on Google. This certainly reduces the risk of losing money and gets assured traffic on the website.

These are enough reason to Learn Google AdWords as anyone who is launching his or her online business, can increase their website’s worth by spending as less money as possible. However, they must know how to use AdWords in order to make the most of it. For which, Google AdWords PPC Training from SLA Consultants India is highly necessary as it will make an expert in online advertising. This can come very handy when you open your own business or you can also take freelancing projects in the same field to earn extra income. It is currently one of the best methods of direct online marketing and offer much quicker and cost effective than any other Search Engine Optimization Marketing Techniques.

And when it comes to job, one can easily earn over 30k if joined in a reputed organization. Thus, learn Google AdWords PPC and convert more and more visitors to successful leads and sales. Our Google AdWords PPC training will truly aid you in reaching your personal and organizational objectives in no time and as less money as possible involved.

The course can be completed within 3-4 months and we also guarantee 100% job placement in one of our associated companies who constantly look for smarter and valuable personnels.

Course Duration: 30-35 HRS with Highly Skilled Corporate Trainers
(Google Adwords TRAINING) for 4 Modules - Weekdays / Weekend

SLA Consultants India - Google Adwords Certification Training Delivery Method:

Web / Desktop Base.
Instructor-Led Classroom Sessions.
Presentations/Demonstration/Practicals of concepts.
Handouts/Assignments/Real-time Exposure to working on Clients.

NOTE: Classes Are Also Available On Module Basis

programme modules

Google Adwords Training Course

  • What is pay-per-click
  • Features & benefits
  • How can Account Set Up
  • Account structure
  • How Set Payment Method
  • Google Adwords interface / Tool Used
  • Adwords Access at Other Account
  • Google Adwords Rules / Policy
  • Billing & payments
  • Account settings
  • Linked accounts
  • MCC Account – My Client Center
Basic Terminology Of Google Adwords
  • Campaign
  • Ad groups
  • Campaign Type
  • Keywords
  • Quality Score
  • Impressions
  • Ad Rank
  • Ads types
  • Ads Extension
Other Terms used in Google Adwords
  • Call-To-Action(CTA)
  • Click Through Rate (CTR)
  • Landing Pages / Destination Pages
  • How Optimization
  • Testing
Cost Related Terminology
  • Bid Strategy
  • Daily Budget
  • Cost Per Click (CPC)
  • Cost Per Acquisition
  • Cost Per Mile (CPM)
  • Billing Threshold
Ads Creating Terms
  • Headline
  • Description
  • How Used CTA
  • Destination Pages / Landing Pages
  • Display URL
  • Ads position / Performance
  • How Choose a Types Campaign and Creation
  • Define Daily Budgets
    • Search network with Display
    • Search Networks Only
    • Display Networks Only
    • Shopping
    • Video
    • Universal App Campaign
  • Benefits of Selected Campaign
  • How Set Target Location
  • Set a Devices
  • Ads Schedule
Create Ads Group
  • Create a Ads Group Name
  • Types of Ads Groups
  • Ad Group Bidding Set-up
How create a Ads
  • How Many types of Ads
  • Ad writing exercise
  • How create a Ads Copy / benefits
  • Destination / Landing Pages URLs
  • Ads Headline Create by Case
  • How set a path of Display URL
  • Description Writing with CTA
  • Select of Keywords By Match Types
  • How add Negative Keywords
  • What is benefits of Negative Keywords
  • How check Competitor
  • Create Rule For Keywords Bidding
  • Keywords Bidding Strategy
Optimization of Adwords Account
  • Ads Optimization
  • Landing Pages Optimization
  • Keywords Optimization
  • Bid optimization
  • Ads Position Set
  • Quality Score
  • CTR Optimization
  • Delivery methods Setting
  • Ad scheduling
  • Ad Serve
  • Ads & Keywords Performance Optimization
  • Time Set up for ads
  • Click/ impression/Conversion/ROSA Optimization
  • Exclude Setting
  • Ads Extension
  • Adwords Opportunity
  • Campaign Health Score Improvement
  • Labeling
  • Change History
  • Automation Ads
  • How check Opportunity
  • How Can Used Reporting Tool
    • Basic Report
    • Time Report
    • Conversion Report
    • Location based Report
  • Account Access Feature
  • Create New Dashboard
  • Fraud Click Analysis
  • Google Express
  • How Connect With Google Analytics Tools
  • How set up Conversion
  • How set up Attribution Model
  • How Connect with Merchant Account
  • How Connect With Tag manager
  • Check Ads Preview and Diagnosis
  • Display & Keywords Planner
  • Target By Demographic
  • Competition Analysis
  • Advanced Campaign Low-Cost Advertising.
  • Real Time Bidding (RTB)
  • Remarketing Tag Code (Script) Installation
  • Create a Remarketing List
    • Website visitors
    • Mobile app users
    • Customer emails
    • YouTube users
  • Audiences
  • Bid strategies
  • Budgets Define
  • Target By Demographic
  • Bidding Report
  • Conversion Report
  • Click Report
  • Visitor Report
  • Traffic Estimator report
  • Impression Report

Please Find Google Adwords Training Course Duration

Course Module

Course Duration

PPC/Google Adword

30 – 35 (Hours)



What is PPC?

Pay per click or PPC is a popular language among marketers working online. It is one of the best approaches to generate traffic as well as earn good amount of online. This sort of advertising is also quite affordable turning it all the more special to numerous advertisers as well as publishers. Meanwhile, it is also known as a quite risky kind of advertising. If not done accurately, there is a risk spending more for the target audience you wish to create and finding less outcome from the investments.

What is Google Adwords?

Google AdWords is basically a text-based technique for advertising on Google properties as well as its linked websites, that permit you to set up your personal ad campaigns, make a decision on the keywords and turn it easy for you in balancing your ads to your customers and handle the cost of your own promotion. You may easily register for Google Adwords if you are one of those who are attracted to advertise a product on Google.

How can Help Google Adwords your Business?

Google Adwords is quite helpful for your Business as the sponsored links are extremely relevant as compared to the regular results that if a web user look for the Google for your keywords, you will be capable to realize that they are really searching for whatever you’re supporting. Google AdWords is surely a good choice in case you also feel similar to  directing your advertising to a targeted web audience.

What is Landing Pages?

A landing page refers to a single page of a web portal that visits users. The traffic is derived there with the help of different kinds of advertising. Normally, any outgoing links go straight to the merchant websites. It varies from a website in that it is just one page within a website.

Why Used Google Adwords?

Google AdWords can definitely be a great source of new clients for your company at a very small price if only it is utilized rightly. and so, if you have previously decided to join and make apply of it, confirm not to commend mistakes as AdWords is a high-demand methods to promote on the web.

What is the Campaign?

A campaign is known as a set of messages, web forms and subscribers. These things are related to each other. It’s fine to offer an example many times. For an example, you sell two different products, you may wish to have two special campaigns for each product, that approach all the subscribers and all of the messages that recount to that product that you are going to wish to send to these specific subscribers are all in one place.


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